OUR MISSION

TO DESIGN
AND POPULARISE
PERSONAL SAFETY
IN EVERYDAY LIFE

D-Air lab designs, develops and manufactures dedicated personal protective and safety equipment, leveraging the expertise Dainese developed during 50 years’ innovation in the sports world, with a special focus on D-air® airbag technology for protecting the human body, widely used in motorcycling, MotoGP and ski racing. D-Air lab transfers this sophisticated technology to everyday life situations where protection is needed, creating “Intelligent Clothing”. Intelligent clothing protects without the wearer being aware of it, only triggering to cover the areas protected when necessary. Its design combines the ability to control air, directing it only to where it’s needed, with intelligent algorithms able to identify the right moment to trigger, ergonomics that make the clothing comfortable and practical to use, good looks in terms not just of styling but acceptability, and lastly the intelligence of hands, which is to say the ability to actually create what has been designed.

INTELLIGENT CLOTHING